If you want to reach clients and potential clients locally, regionally and globally at the lowest cost, you need to consider social media. Facebook, Twitter, Instagram, Pinterest and LinkedIn, are just a few social media platforms at your disposal.

Knowing how to use them effectively for your business is important. Many businesses are online, some even have a Facebook business page, but they are not using them to their full potential. Some benefits of good social media marketing are:

Relationship building: talking to your customers and potential customers is a great way to build a relationship with them. That relationship can provide information that helps you to rebrand, or adjust your marketing messages to better reach the people you need to reach.

Boost your website traffic: Social media activity is a great way to drive traffic to your website. Increased traffic is one way to improve your conversion rate and grow your customer base.

Wider Reach: Social media is mobile, which means, it reaches a wide cross-section of people and larger numbers of people. The wider your reach, the greater your chance of increasing your customer base.

Training

While you can find information online and learn through trial and error, taking a class is a worthwhile investment in your business and yourself. Some classes, such as those offered by the Social Media Academy – Global, are inexpensive and easy to take. You may think you know all there is to know about marketing your business online, that is, until you take a training course. But, do you know which social media platform may work best with your type of business, when is the best time to post on the various platforms, and the list goes on.

Even if you have a lot of clients, your business can still benefit from social media marketing. A Forbes magazine article highlighted some good reasons to engage in social media marketing. It is good for increasing brand identity and improving conversion rates as social media interaction gives your business a human face. Whether you are a freelancer or part of a multi-billion dollar corporation, there are benefits to be had from using social media wisely.

Increase your social media marketing knowledge now by taking a course.